Visual Identity design for Samsung Members
For Samsung I designed the new visual identity for the Youth Campaign, the Samsung Members area and Customer Service. The core idea was that creators are a big part of the Samsung Community and the new visual identity designs are inspired by how creators create. The new style is dynamic with a playful approach to layout and type. I combined the premium style of Samsung with a digital interface like repeating frames, developed a designgrid and a new image style. Core assets like the Samsung font, black & white base colors have been kept.
Skills
Design with Indesign / Illustrator / Photoshop / Figma
Agency
Blauw Gras
Client
Samsung
Date
2022
Visual Identity: Design System
The Samsung brandtypography and brandcolors were the basis on which I could build the new visual identity. Introducing new assets like an extra color for the Members and Customer Service area, using their font in a new bold way, a design system with a grid overlay, a new image style, a visual graphic to use in the images as well as a complete style guide on how to use the visual identity.
Visual Identity:
Image builds
I developed a new style for visualizing images for the Members area based on layering assets. The image build consists of repeating images, the visual graphic and a grid overlay.
Visual Identity:
Webdesign
I developed a new style for visualizing images for the Members area based on layering assets. The image build consists of repeating images, the visual graphic and a grid overlay.
